persuasion

#196 Accessibility for designers

Accessibility and inclusive design is something we’ve regularly mentioned during the years, but we’ve never had a dedicated show about accessibility in general.  We talk about what accessibility means for UX designers and what you can, and should do to make the websites and apps you design more accessible and inclusive.

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#161 Get people to Take action with Susan & Guthrie Weinschenk

Susan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour.

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#150 Dark Patterns with Harry Brignull

Harry Brignull joins us to talk about “dark patterns”. Harry coined the phrase back in 2010 to describe the design patterns used on websites to deliberately trick us into doing something. Read More

#101 Magical UX with Josh Clark & Stephen Hay

An interview with Josh Clark and Stephen Hay recorded at UXLx 2015. Josh is the man behind Big Medium, formally Globalmoxie, and was the closing keynote speaker at UXLx. Stephen Hay is the author of Responsive Design Workflow, designer, developer and magician.

We talked to Josh and Stephen about magic, illusion, deception and persuasion. How you should lie to your users and clients. We take a dive into the design process. Do you let the client see behind the curtain? How the mental models of your clients should steer your communication – show them what they want to see.

(Listening time 34 minutes)

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Episode 101 was supported by Loop11, an easy-to-use online user testing toolset. UX Podcast listeners, your first full-featured usability test is on the house when you go to loop11.com/uxpodcast.

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Interview with @bigmediumjosh & @stephenhay at #UXLx 2015

This podcast is episode 3 of 8 recorded at UXLx 2015

Just before they magic themselves off to the airport we sat down with Josh Clark and Stephen Hay. Josh was closing keynote speaker at UXLx 2015 with his talk Magical UX and the Internet of Things. Stephen held a day 1 workshop – Responsive Design Workflow as well as a conference day talk entitled The Art of Deception.

We talked to them about magic, illusion, deception, persuasion. How you should lie to your users and trick them. What do you communicate to your clients – do you let them behind the curtain?

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#97 James & Per & Joe peel onions

We talk to Joe Leech about psychology for designers and bullshit science. We debunk some myths and “rules” that come across as truths.

How do you construct an argument with facts rather than fiction? How do we validate our data inputs and build confidence in our designs and decisions?

We get into the ethics of both research and design patterns as well as testing hypothesis and “the scientific method”. Are you going to freak your organisation out? We’re always looking for a quick fix, but it really isn’t that easy.

(Listening time: 41 minutes)

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#85 James & Per & Bart spin the wheel of persuasion

When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4.

We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to the conscious and subconscious parts of the brain. How making something more difficult can increase conversion.

(Listening time 31 minutes)

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#84 James & Per at Conversion Jam 4

This podcast is episode 5 of 5 recorded at Conversion Jam 4

 

UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of persuasion creator Bart Schutz and Roger Dooley of Brainfluence fame.

(Listening time: 54 fantastic minutes)

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#82 James & Per & Heather give consumers rights

On June 13th 2014 the Consumer Rights Directive came into force across Europe. This law has a direct impact on the way we design our websites within Europe and bans the use of certain dark patterns. We talk to Heather Burns, author of The web designer’s guide to the consumer rights directive, to find out more.

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#65 James & Per & Nathalie talk dirty

We’re joined by The Web Psychologist Nathalie Nahai to talk dirty. We discuss sex and UX. Is everything connected to sex, even online? We look into our decision making process, the relationship cycle we experience with web sites and services, and even how we can spice them up again when the honeymoon period comes to an end.

(Listening time: 50 minutes, transcript)

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