Amy Bucher, author of Engaged – designing for behaviour change, joins us to talk about how psychology can influence the design of digital products.
Accessibility and inclusive design is something we’ve regularly mentioned during the years, but we’ve never had a dedicated show about accessibility in general. We talk about what accessibility means for UX designers and what you can, and should do to make the websites and apps you design more accessible and inclusive.
Just before they magic themselves off to the airport we sat down with Josh Clark and Stephen Hay. Josh was closing keynote speaker at UXLx 2015 with his talk Magical UX and the Internet of Things. Stephen held a day 1 workshop – Responsive Design Workflow as well as a conference day talk entitled The Art of Deception.
We talk to Joe Leech about psychology for designers and bullshit science. We debunk some myths and “rules” that come across as truths.
How do you construct an argument with facts rather than fiction? How do we validate our data inputs and build confidence in our designs and decisions?
We get into the ethics of both research and design patterns as well as testing hypothesis and “the scientific method”. Are you going to freak your organisation out? We’re always looking for a quick fix, but it really isn’t that easy.
(Listening time: 41 minutes)
— UX Podcast (@uxpodcast) April 17, 2015
We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to the conscious and subconscious parts of the brain. How making something more difficult can increase conversion.
(Listening time 31 minutes)
— UX Podcast (@uxpodcast) October 31, 2014
UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of persuasion creator Bart Schutz and Roger Dooley of Brainfluence fame.
(Listening time: 54 fantastic minutes)
- Contentverve by Michael Aargaard
- Erik Modig
- Wheel of persuasion by Bart Schutz
- Bart presenting at the UX Podcast PreJam 2013
- Bart’s slides from #cjam4
- Neuromarketing by Roger Dooley
- Brainfluence podcast
We’re joined by The Web Psychologist Nathalie Nahai to talk dirty. We discuss sex and UX. Is everything connected to sex, even online? We look into our decision making process, the relationship cycle we experience with web sites and services, and even how we can spice them up again when the honeymoon period comes to an end.
(Listening time: 50 minutes, transcript)
— UX Podcast (@uxpodcast) January 24, 2014