“All humans are fully human, with many ways of being in the world”. Rather than study the process or solution, we should be studying humans. Indi Young, author of mental models and practical empathy, joins us to talk “purpose”.
People may be complicated, but Indi says if we frame our studies by purpose we can get useful data and patterns – a better understanding of their purpose and the underlying core values and guiding principles.
Indi explains what is meant by purpose and also inner thinking and thinking styles. We also talk about the need for orality and listening deeply.
(Listening time: 42 minutes, transcript)
Episode 273: Purpose and thinking styles with @indiyoung – We talk to Indi about framing our research by purpose and surfacing thinking styles. pic.twitter.com/m7xej3zbJf— UX Podcast (@uxpodcast) October 8, 2021
- Full transcript for episode 273
- Indi’s Paying better attention to the problem talk at From Business To Buttons 2021 (YouTube)
- Indi’s Listening deeply talk from IxDA San Fransisco 2020 (YouTube)
- Indi’s A practical type of empathy talk from Velocity in Santa Clara 2015 (YouTube)
- Indi’s talk: Thinking styles in the problem space, Colab Tech Talks 2018 (YouTube)
- Innovation with mental models, Slideshare 2008
- Review of Indi’s Mental Models book
- A Powerful Lens: People’s Purpose (by Indi)
- What is design thinking and why is it so popular?
- The curb cut effect: How universal design makes things better for everyone
- How to find and deal with edge cases in UX design
- Edge Cases Are Real and They’re Hurting Your Users
- How algorithms run Amazon’s warehouses
- Browser based “Skyscraper” generator tool (by Indi)
- User Research Only Covers Users
- Accessibility in UX: The case for radical empathy
- Episode 221: Decision systems with Kim Goodwin
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