Show notes

This podcast is episode 2 of 6 recorded at From Business to Buttons 2015

We’re joined by Kim Goodwin author of Designing for the digital age and UX executive at both PatientsLikeMe and Cooper. We dive into the merits of journey mapping. What it is and how it can be useful.

We also chat about UX principles, adoption and leadership. How to evolve processes into principles, getting UX adopted in your organisation, and if you’ve already got a UX team, how to lead it.

(Listening time: 38 minutes)


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