journey mapping

#187 Jobs to be done with Tony Ulwick

This podcast is episode 2 of 5 recorded at From Business To Buttons 2018

Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to make steps easier, faster, or unnecessary and innovate your product. Read More

#93 James & Per & Kim plan their journey

This podcast is episode 2 of 6 recorded at From Business to Buttons 2015

We’re joined by Kim Goodwin author of Designing for the digital age and UX executive at both PatientsLikeMe and Cooper. We dive into the merits of journey mapping. What it is and how it can be useful.

We also chat about UX principles, adoption and leadership. How to evolve processes into principles, getting UX adopted in your organisation, and if you’ve already got a UX team, how to lead it.

(Listening time: 38 minutes)

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