What is growth marketing? We were curious so we asked Swedish digital marketing expert Sara Öhman to join us and explain what is it and share some of the methods and processes she has in her toolbox.
“Voting in American is hard. There are far more steps than people realise” said Dana Chisnell. We talk to Dana about democracy as a design problem. We look at how the design of civic engagement impacts on both registration and participation and how that impact varies for burdened and privileged voters.
Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to make steps easier, faster, or unnecessary and innovate your product. Read More