Podcast

#94 James & Per & You

In the style of a radio phone-in, James and Per open the door and invite in you, the listener. Our guests in our third listener phone-in ended up being James Buller, Jesper Bylund, Dan Turner, and Tim Wright. Read More

#93 James & Per & Kim plan their journey

This podcast is episode 2 of 6 recorded at From Business to Buttons 2015

We’re joined by Kim Goodwin author of Designing for the digital age and UX executive at both PatientsLikeMe and Cooper. We dive into the merits of journey mapping. What it is and how it can be useful.

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#92 James & Per & Lisa manage chaos

Lisa Welchman, from Active Standards, joins us to talk about digital governance. How to manage the chaos and put a digital governance framework in place.

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#91 James & Per & Aimee get automated

Automated marketing. The marketeer’s dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations’ digital marketing.
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#90 James & Per are not robots

Episode 90 is a link show. James and Per discuss three articles they’ve stumbled upon whilst roaming the internet.

First – Under-resourced and isolate: who would be a digital marketing manager? It’s complex and get more complex by the day. Second – The Seven Most Important UI and UX ideas of 2014. A retrospective look back at some concepts that bubbled up last year. Third and finally – Are you a robot? Introducing “No CAPTCHA reCAPTCHA”. Google has moved robot checking to the back end.

SPOILER ALERT! If you believe in Father Christmas, skip minute 14 of the show!

(Listening time: 34 minutes)

References

#89 James & Per want a car not a skateboard

How do you build a minimum viable product? Inspired by a Twitter conversation, we talk to Russ Unger, Stephen Anderson and Jeff Gothelf about what MVP is, what it isn’t. Does it cause more confusion than add value? What are we trying to learn and validate? We get some hangups off our chests, and discuss how you and your product team can avoid some of the MVP pitfalls.

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#87 James & Per & You

In the style of a radio phone-in, James and Per open up the communication channels and talk to you the listener. Our guests in our second listener phone-in show ended up being Wedge Black, Tim Wright, Heather Burns and James Mole McConnell.

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#85 James & Per & Bart spin the wheel of persuasion

When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4.

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#84 James & Per at Conversion Jam 4

This podcast is episode 5 of 5 recorded at Conversion Jam 4

UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews .

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#CJAM4 interview with @rogerdooley

This podcast is episode 4 of 5 recorded at Conversion Jam 4

Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains.

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#CJAM4 interview with @BartS

This podcast is episode 3 of 5 recorded at Conversion Jam 4

Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.

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#CJAM4 interview with @erik_modig

This podcast is episode 2 of 5 recorded at Conversion Jam 4

Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness.
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#CJAM4 Interview with @ContentVerve

This podcast is episode 1 of 5 recorded at Conversion Jam 4

Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research!

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