Amy Bucher, author of Engaged – designing for behaviour change, joins us to talk about how psychology can influence the design of digital products.
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What is growth marketing? We were curious so we asked Swedish digital marketing expert Sara Öhman to join us and explain what is it and share some of the methods and processes she has in her toolbox.
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Nir Eyal joins us to discuss some of the ideas and topics covered in his two books, Hooked and Indistractable.
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Susan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour.
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Bigger hippos and happier humans. We talk to Pete Trainor about designing happiness. Our brains love problem solving. Making things too easy can result in us being less happy. A little bit of friction can be exactly what we need.
Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.