Show notes

Amy Bucher, author of Engaged – designing for behaviour change, joins us to talk about how psychology can influence the design of digital products.

Behaviour change design is the application of psychological science to the creation of products or experiences in order to influence specific behaviours in users.  We talk with Amy about the difference between behaviours and attitudes, motivation and goals, persuasion, moments and journeys, and how sometimes a moment of reflection is important. 

Any time you expect a person to interact with your product, you’re asking them to change their behaviour from what it would be if the product didn’t exist.

(Listening time: 35 minutes, transcript)