Do you trust brands? What created that trust and how is it maintained? We look at designing for trust together with content strategist Margot Bloomstein, author of Trustworthy. How does brand personality impact the user experience and how it influences our design decisions and content strategies.
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After over 6 years, UX Podcast is re-branding. Updating or changing your brand doesn’t happen in a vacuum, it impacts everything, including the user experience – but that impact is, in our experience, often overlooked or underplayed. We talk to Jon Bergsman, founder of WDW Creative who have been working with us and our new brand, about the branding process and it’s similarity to the UX design process.
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Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness.
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