After over 6 years, UX Podcast is re-branding. Updating or changing your brand doesn’t happen in a vacuum, it impacts everything, including the user experience – but that impact is, in our experience, often overlooked or underplayed. We talk to Jon Bergsman, founder of WDW Creative who have been working with us and our new brand, about the branding process and it’s similarity to the UX design process.
Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness. Straight after his presentation at Conversion Jam 4 we talked to him about our conscious thinking part of our brain and subconscious “guy feeling” part and how this affects our work with digital media.
Photo credit: Magnus Nystedt, Care of Haus
— UX Podcast (@uxpodcast) October 16, 2014