UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews .
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Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains.
Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.
Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness.
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Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research!
The final speaker of the morning at Conversion Jam 3 in Stockholm was Ton Wesseling, Dutch Online optimisation specialist.
We talked to Ton about cloudberry jam as well as the importance of actionable changes and getting things out there – always be optimising. Plus, we ponder the thought, do we really need interaction design?
Another interview! We chat to @tonw straight after his presentation at #cjam3 http://t.co/7bbC1MI8In #ux
— UX Podcast (@uxpodcast) September 10, 2013
A few minutes after walking off the stage at Conversion Jam 3 in Stockholm Sweden, we grabbed a chat with Craig Sullivan. This is the third time we’ve talked to Craig on UX Podcast. Our chats are always inspiring and insightful and full of practical tips.
This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Mårten Angner who held a presentation about the (lack of) effectiveness of top carousels (or “sliding banners”)
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(Listening time 16 minutes)
References:
Other UX Podcast episodes from Conversion Jam 2:
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This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Annelie Näs who worked with Swedish mobile operator Halebop to create their responsive e-commerce site.
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(Listening time 10 minutes)
References:
Other UX Podcast episodes from Conversion Jam 2:
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This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Brian Clifton, author of Avanced Web Metrics one of the presenters this morning with a talked called “What the hell should we use all this web data for?”
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This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. We share our expectations for the day and have a chat with the first keynote speaker of the day, Craig Sullivan an optimisation rock-star (and DJ). We previously chatted with Craig in Episode 11 of UX Podcast about mobile optmisation.
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