What frustrates people when using mobile sites? Lina Hansson is a conversion specialist at Google. Recently Google has tested almost 500 websites in retail, travel and finance verticals across Europe, the Middle East and Africa on mobile. Lina talk to us about what they discovered and what we can do make mobile sites less frustrating and more successful.
We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to the conscious and subconscious parts of the brain. How making something more difficult can increase conversion.
(Listening time 31 minutes)
— UX Podcast (@uxpodcast) October 31, 2014
The night before Conversion Jam 3, 40 optimisers, 3 speakers and 2 podcasters gathered at Valtech‘s offices in Stockholm Sweden for a “pre-jam” meetup.
Here is the live unedited footage of all 3 presentations, the 20 minute break, and the conversion clinic.
Craig Sullivan, optimiseordie on Twitter, joins us in episode 11 of UXPodcast to talk about the best way to go about creating a mobile site.
For the past three years Craig has been working with Belron. During his time there he’s overseen an increase in conversation rate of 15% and mobile apps and websites account for up to 30% of revenue.
We touch upon research, user experience, user behaviour, strategy, and a whole load of other things as we discuss our way to mobile perfection.(32 minutes total listening time)