Joe’s first book “Ends”, back in 2017 was focused on why we don’t do endings, and how that links into consumerism. Joe’s second book, “Endineering” is about how to actively design endings, a ‘how-to’ book for improving how products, services and consumer relationships end.
We talk Closure experiences with Joe Macleod. The lack of endings was something that Joe kept noticing again and again. There are so many examples in the digital space where there wasn’t an end, or there was an expectation of controlled or ability to end – but the possibility of closure just doesn’t exist. The fabric of the internet is built to enable it to survive; to be eternal, yet endings – and death – are natural.