Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains.
Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.
Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness.
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Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research!
On June 13th 2014 the Consumer Rights Directive came into force across Europe. This law has a direct impact on the way we design our websites within Europe and bans the use of certain dark patterns. We talk to Heather Burns, author of The web designer’s guide to the consumer rights directive, to find out more.
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Dan Rubin opened day 1 with his silo-busting talk “We don’t talk anymore”. Natasha Irizarry gave us a deeply personal talk “Do what makes you great AKA how UX changed my life”. Cat Noone talked about the future of the reading experience in her talk “My Grandmother’s books are neatly stored in an app”. Scott Hanselman ended up doing two talks, including his hugely entertaining “Javascript and the rise of the new virual machine”.
(Listening time: 44 minutes)
Episode 81: @beantin & @axbom at #hybridconf – interviews with @danrubin @natashairizarry @imcatnoone & @shanselman http://t.co/p65U7W0wTF
— UX Podcast (@uxpodcast) September 5, 2014
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Scott Hanselman dished out some serious “edutainment” (as he called it) in his presentation. He educated us about javascript at the same time as keeping us laughing and entertained. We grabbed him for a chat.
Photo credit: Hans Verschooten
Cat Noone presented “My Grandmother’s books are neatly stored in an app” (which interestingly didn’t really mention her Grandma!). We chatted to her straight after her presentation.
Photo credit: Hans Verschooten
Natasha Irizarry wore her heart on her sleeve and gave a very personal presentation about her journey to become a UX-er. “Do what makes you great AKA How UX changed my life”. We got Natasha to shake off her jet lag and chat to us for a few minutes.
Photo credit: Hans Verschooten
Dan Rubin was the opening keynote speaker at Hybridconf here in Stockholm with his presentation “We don’t talk anymore”. Flying in the face of his presentation title, we grabbed him for a few minutes to talk.
In the style of a radio phone-in, James and Per open up the communication channels and talk to you the listener. We took calls live and blind not knowing who was going to ring and what we were going to talk about.
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Form and survey specialist and author Caroline Jarrett joins us on this episode of UX Podcast. Unsurprisingly we chat about surveys and forms beginning with the subject’s roots in data capture and motion studies. Amongst other things we talk about the four steps involved in answering a question and problems such as non-response error and coverage error. Read More
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Dave Gray of Gamestorming fame joined us in Stockholm to share some stories around principles of agility. Patterns to guide you rather than dogma to rule you. Does your organisation have a culture that’s capable of being agile? How do you survive in an agile environment and within connected teams? Read More
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James and Per jumped on the early morning train from Stockholm and headed down to Gothenburg for the international day of Intranätverk 2014, a conference focusing on intranets and the digital workplace. Recent years have seen quite a change in the intranet scene, user centric design methods are increasingly common place in intranet projects.
We found time between presentations to record four interviews. We talked to Annika Appeltofft and Helene Ekström about intranet governance at Ericsson and how user experience has been incorporated into how they develop and manage their intranet. We talked to Ingo Johansson about the onboarding process at NNE Pharmaplan which has just gone through a user centric revamp. We talk to Wedge Black about content tactics for your intranet. Finally we talk to Kristian Norling, the man behind the conference, about intranet trends.
(Listening time 52 minutes)
Episode #74: @beantin & @axbom at #Intranatverk 2014 – 4 great Interviews about #ux & #intranets & #ucd http://t.co/Grx5wShpcJ
— UX Podcast (@uxpodcast) May 30, 2014
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James and Per are joined by Russ Unger to talk about workshops. How do you plan and create a workshop? How do you become an awesome facilitator?
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