What is growth marketing? We were curious so we asked Swedish digital marketing expert Sara Öhman to join us and explain what is it and share some of the methods and processes she has in her toolbox.
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Automated marketing. The marketeer’s dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations’ digital marketing.
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Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness.
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Jesper Åström joined us in Episode 39 for a chat at Clarion Sign Hotel in Stockholm. Jesper is is currently writing a series of 100 guest blog posts in 100 days. A crazy challenge. One of the posts so far was about “workers, commentators and spectators” where Jesper outlined the 1-9-90 method and gave some examples.
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This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail as well as suggestions as to how to improve your chances of succeeding.
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