This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Brian Clifton, author of Avanced Web Metrics one of the presenters this morning with a talked called “What the hell should we use all this web data for?”

(Listening time: 12 minutes)

Other UX Podcast episodes from Conversion Jam 2:

• Show 1 – Craig Sullivan, optimisation
• Show 2 – Brian Clifton, measure
• Show 3 – Annelie Näs, responsive
• Show 4 – Mårten Angner, top carousels