Susan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour.
Tag Archives | behaviour
Bigger hippos and happier humans. We talk to Pete Trainor about designing happiness. Our brains love problem solving. Making things too easy can result in us being less happy. A little bit of friction can be exactly what we need.
Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it. He's live on stage as we […]
Hosted by @axbom & @beantin, UX Podcast is for those who are passionate about balancing business, technology and people within the realm of digital media. Moving the conversation beyond the traditional realm of User Experience.