Show notes

We’re joined by usability grandmaster Jared Spool. Inspired by a tweet we asked Jared to join us to dive a little deeper.

We had a fun filled chat with some enlightening conversations around UX strategy and tactics, does it even exist? The need for user research and judging when you’ve done enough.

If your new UX Strategy Process doesn't start with deep user research, then your strategy isn't about UX.

— Jared Spool (@jmspool) November 15, 2014

We realised that we all become Don Norman in the end. And seriously, none of us touched the sheep.

(Listening time 61 minutes, transcript reading time 37 minutes)

This episode is sponsored by Peek by UserTesting. Peek is the easiest way to see and hear videos of real people using your site or app. Visit usertesting.com/UXpodcast for a free Peek usability test, and find out how you can give your users an experience they’ll love.

#88 James & Per & @jmspool leave sheep alone http://t.co/1p4hGbiRiQ #ux #strategy #userresearch

— UX Podcast (@uxpodcast) December 12, 2014

References:

• No such thing as UX Strategy
• UX maturity model
• Monday morning quarterbacking
• UX Mobile Immersion 2014 videos
• Centre Centre
• UIE