Tag Archives | storytelling

#165 Enterprise stories with Donna Lichaw

Donna Lichaw returns to UX Podcast for another chat, this time we focus on how stories could be used when working with Enterprise UX. Donna is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat […]

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#FBTB17 interview with @dlichaw

This podcast is episode 3 of 5 recorded at From Business To Buttons 2017

We got the chance to talk to Donna Lichaw again, this time in person, at From Business To Buttons. We discussed the complexity and usefulness of stories and storymapping when working with enterprise products – when the hero (user) of your product isn’t your customer.  

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#140 Storymapping with Donna Lichaw

Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected. (Listening time: 36 minutes) Episode 140: Storymapping […]

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#63 James & Per recommend podcasts

Whilst sat around an open fire drinking sherry and wearing Santa hats, James and Per record a podcast about podcasts. In this meta-show we explain how podcasts help us in our work. What is it that makes us like a podcast? What kind of challenges do podcaster face in producing awesome shows? Finally we recommend […]

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