Show notes
Marc Stickdorn, co-author of This Is Service Design and This Is Service Design doing, joins us at From Business To Buttons to talk about how to get service design truly embedded in organisations.
We discuss how service design is design, our over-focus on processes, tools and methods, the ROI of service design, how to know that a process is good enough for the job, how to judge the design maturity of your organisation – plus we go through Marc’s 12 commandments of service design.
“People don’t care about service design, they want their problem solved.”
Marc Stickdorn
Episode #210: Embedding service design with @MrStickdorn https://t.co/sr0qeZg8RV #ux #podcast #servicedesign #fbtb19 pic.twitter.com/oCKdzqhbuS
— UX Podcast (@uxpodcast) May 10, 2019
(Listening time: 35 minutes, transcript)
References:
- Full transcript for episode 210
- Marc’s website
- Marc’s slides from his FBTB talk
- This is service design doing
- Episode 93: Journey mapping with Kim Goodwin
- Send us your thoughts at: hej@uxpodcast.com
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