Show notes

This podcast is episode 1 of 5 recorded at From Business To Buttons 2019

Marc Stickdorn, co-author of This Is Service Design and This Is Service Design doing, joins us at From Business To Buttons to talk about how to get service design truly embedded in organisations.

We discuss how service design is design, our over-focus on processes, tools and methods, the ROI of service design, how to know that a process is good enough for the job, how to judge the design maturity of your organisation – plus we go through Marc’s 12 commandments of service design.

“People don’t care about service design, they want their problem solved.”

Marc Stickdorn

(Listening time: 35 minutes, transcript)