Show notes

When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4.

We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to the conscious and subconscious parts of the brain. How making something more difficult can increase conversion.

(Listening time 31 minutes)

Episode 85: @beantin & @axbom & @BartS spin the wheel of persuasion! http://t.co/hibVsHrn9E #psychology #ux #cro

— UX Podcast (@uxpodcast) October 31, 2014

References:

• The Wheel of Persuasion
• Presentations from Conversion Jam 4, including Bart’s
• How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
• The Morality Of A/B Testing
• The importance of A/A testing
• 9 biases of usability testing