Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to make steps easier, faster, or unnecessary and innovate your product. Read More
“If it sounds like I am saying that design is not a profession, then yes – that is exactly what I am saying. We are not. Without a code of ethics and a body to enforce it, we’re barely even a trade. Maybe less – most trades have accreditation or at least licensing.”
Zoe Rose joins us to talk about accreditation within the design industry.
“Product strategy is a product of product vision” says Richard Banfield. In this show Richard shares his thoughts on product strategy, the sharing of language and culture within a team, the importance of psychological safe space, product team challenges, distributed teams, and the value of making mistakes.
What frustrates people when using mobile sites? Lina Hansson is a conversion specialist at Google. Recently Google has tested almost 500 websites in retail, travel and finance verticals across Europe, the Middle East and Africa on mobile. Lina talk to us about what they discovered and what we can do make mobile sites less frustrating and more successful.